Forefront

The Forefront blog

Straight answers for women in tech & revenue.

Sales, customer success, AI and the career moves in between: the questions you’d ask a mentor, answered.

Your Dashboards Are Lying: The Real Operational Risk of Unverified AI

AI isn't the problem in most sales orgs. Unverified data is. When leaders feed dirty CRM data into an LLM and trust the polished output, they automate fiction, and their top performers notice first. Here's where it goes wrong and three guardrails that fix it.

Mary-Elizabeth Anderson ·